Brand guidelines are a set of rules that define your brand identity. The guidelines outline everything about your brand from brand colors, typography, tone of voice, taglines, and mission statement, typically in a comprehensive document. The guidelines help everyone involved with your brand to keep messaging consistent, align with the brand’s values, and maintain a…
Typography is the art of making text look great! It’s about picking the right fonts, sizes, and spacing to ensure everything is readable and stylish. In brand guidelines, typography is key to creating a consistent and recognizable look. It sets the rules for fonts and styles, making sure your brand always looks sharp and professional….
As an agency, you know that color palettes are crucial for visual identities because they facilitate brand recognition through consistent use, evoke specific emotions to connect with audiences, differentiate brands in crowded markets, provide versatility in design applications, and consider cultural and psychological nuances for inclusive communication. By strategically selecting colors that align with a…
The logo style guide serves as a foundational document for maintaining brand consistency, playing a crucial role in presenting a unified and cohesive brand image across various platforms. By providing clear guidelines on logo usage, color schemes, typography, and other visual elements, a logo style guide ensures that every representation of the brand aligns with…
In the fast-evolving world of advertising, digital transformation is no longer optional—it’s essential. A digital brand book remains one of the most powerful tools for agencies in 2025. Here’s why it’s not just relevant, but crucial. Delivering client brand books via a digital brand platform can reduce administrative work, like locating files and helping clients…
Vorn Equipment Founded by a passionate hunter and product development student at NTNU, Eirik Andersen, Vorn Equipment emerged from the discovery of a product lacking in the hunting market. During his hunting expeditions, where he often traversed on skis, Eirik found it cumbersome to manage both skiing equipment and his hunting gear simultaneously. This inspired…
Glødefisk is a renowned local ad agency, known for its creative marketing approach, and has been a valuable user of brandguide.io from early in its development. In this client story, we will dig deeper into how Glødefisk has reduced their client inquiries by transitioning from the traditional brand deliveries on PDF to a digital brand…
In today’s fiercely competitive market, brand management is crucial for business success. It’s the strategic process of shaping your brand’s identity, message, and perception to stand out and resonate with your target audience. You can build trust, inspire loyalty, and gain a competitive edge by skillfully managing every aspect of your brand—its visual identity, voice,…
The tweeting of Twitter’s iconic bird logo went silent on the 23rd of July, 2023, when the new owner of the social media platform, Elon Musk, decided to rebrand it to a simple X. This move has sprouted many conflicting opinions as to if this move is that of a genius playing the long run…
In the world of branding, a unique tone of voice can make all the difference. It has the power to captivate audiences, establish a brand’s identity, and create a lasting impact. Let’s explore how three global giants – Nike, Coca-Cola, and Apple – have perfected their own tone of voice and effectively communicated their brand…
Defining and understanding brand tone of voice is crucial in today’s world of marketing, and it’s particularly essential for ad agencies. As ad agencies work on behalf of their clients to create effective advertising campaigns, they must be well-versed in the brand’s tone of voice to create consistent messaging across all marketing channels. In this…
As an ad agency, it is critical to ensure that your social media channels are in line with your client’s brand identity. The internet has become a vast and diverse ecosystem, and social media channels are where your clients can directly interact with their customers. You have the power to create a consistent and recognizable…
As the importance of a digital presence increases every year, the need to digitize your brand guide becomes more and more relevant. According to Statista, online advertising spending is estimated to reach overwhelmingly high funds in the future. “It was calculated that the digital advertising spending worldwide amounted to 521.02 billion U.S. dollars in 2021….
Clear guidelines are important for brand consistency, which in turn gives a plethora of benefits. Keeping a clear set of rules on how every aspect of a brand will be utilized, can eliminate possible confusion and inconsistencies in brand communication, visuals, or other elements. In this post, we will list a few Do’s and Don’ts…
Guidelines for your brand go by a few similar names but essentially mean mostly the same thing. A brand book is a document containing all the information about brand identity and how to represent it, much like an instruction manual. It is often called a brand manual, brand style guide, or just a brand guide,…
What is brand delivery? Brand delivery is giving the consumers what they expect from your brand. Consumers can expect quality leather products if a brand promises to deliver quality leather products, not cheap plastic substitutes. A brand that promises vegan, ecologically aware products, for example, but delivers products that contain non-vegan ingredients or ingredients that…
The days become shorter, the air gets colder, pumpkins appear on doorsteps, and suddenly kids roam the streets in creepy masks. You know this season and you recognize its behavior, it is always consistent. As the familiar brands of candy are handed out, you recognize their logos, the design elements on the wrapping paper, and…
PDFs have been the standard for brand guidelines for quite some time now, but using them can be very tedious. PDF is a static file, which means it is mostly copied and shared between coworkers and agencies from email to email. When it is hard to ensure everyone has the updated brand guideline, brand consistency…