what are brand guidelines?

What are brand guidelines, and why are they important for your brand?

Brand guidelines are a set of rules that define your brand identity. The guidelines outline everything about your brand from brand colors, typography, tone of voice, taglines, and mission statement, typically in a comprehensive document. The guidelines help everyone involved with your brand to keep messaging consistent, align with the brand’s values, and maintain a…

How to use the typography tool

How to Get the Most out of the Typography Tool in brandguide.io

Typography is the art of making text look great! It’s about picking the right fonts, sizes, and spacing to ensure everything is readable and stylish. In brand guidelines, typography is key to creating a consistent and recognizable look. It sets the rules for fonts and styles, making sure your brand always looks sharp and professional….

color palette tool

How to Get the Most Out of Your Color Palette

As an agency, you know that color palettes are crucial for visual identities because they facilitate brand recognition through consistent use, evoke specific emotions to connect with audiences, differentiate brands in crowded markets, provide versatility in design applications, and consider cultural and psychological nuances for inclusive communication. By strategically selecting colors that align with a…

logo style guidelines

How you can set up the Perfect Logo Style Guidelines for your Client Brands

The logo style guide serves as a foundational document for maintaining brand consistency, playing a crucial role in presenting a unified and cohesive brand image across various platforms.  By providing clear guidelines on logo usage, color schemes, typography, and other visual elements, a logo style guide ensures that every representation of the brand aligns with…

digital brand book

Why your ad agency should use a digital brand book in 2024

In the dynamic advertising world, managing client brand books effectively and efficiently is crucial. Letting several PDF brand books fly about is a recipe for brand inconsistency and will create unnecessary administrative work.  Delivering client brand books via a digital brand platform can reduce administrative work, like locating files and helping clients locate their brand…

vorn brand guide

How Vorn Equipment achieved unified and coherent brand communication across their retailers worldwide

Vorn Equipment Founded by a passionate hunter and product development student at NTNU, Eirik Andersen, Vorn Equipment emerged from the discovery of a product lacking in the hunting market. During his hunting expeditions, where he often traversed on skis, Eirik found it cumbersome to manage both skiing equipment and his hunting gear simultaneously. This inspired…

glødefisk brand guide

How the Ad Agency Glødefisk Reduced Client Inquiries by Transitioning to a Digital Brand Platform

Glødefisk is a renowned local ad agency, known for its creative marketing approach, and has been a valuable user of brandguide.io from early in its development. In this client story, we will dig deeper into how Glødefisk has reduced their client inquiries by transitioning from the traditional brand deliveries on PDF to a digital brand…

What is Digital Brand Management and Why a Strong Tool will Empower It

What is Digital Brand Management and Why a Strong Tool will Empower It

In today’s fiercely competitive market, brand management is crucial for business success. It’s the strategic process of shaping your brand’s identity, message, and perception to stand out and resonate with your target audience. You can build trust, inspire loyalty, and gain a competitive edge by skillfully managing every aspect of your brand—its visual identity, voice,…

Effective Tone of Voice Examples from Global Brand Giants

Effective Tone of Voice Examples from Global Brand Giants

In the world of branding, a unique tone of voice can make all the difference. It has the power to captivate audiences, establish a brand’s identity, and create a lasting impact. Let’s explore how three global giants – Nike, Coca-Cola, and Apple – have perfected their own tone of voice and effectively communicated their brand…

The Importance of Brand Tone of Voice for Ad Agencies

The Importance of Brand Tone of Voice for Ad Agencies

Defining and understanding brand tone of voice is crucial in today’s world of marketing, and it’s particularly essential for ad agencies. As ad agencies work on behalf of their clients to create effective advertising campaigns, they must be well-versed in the brand’s tone of voice to create consistent messaging across all marketing channels.  In this…

Digital Brand Guide for Ad Agencies: Achieve Social Media Success

Digital Brand Guide for Ad Agencies: Achieve Social Media Success

As an ad agency, it is critical to ensure that your social media channels are in line with your client’s brand identity. The internet has become a vast and diverse ecosystem, and social media channels are where your clients can directly interact with their customers.  You have the power to create a consistent and recognizable…

Why it is Time to Digitize Your Brand Guide

Why it is Time to Digitize Your Brand Guide

As the importance of a digital presence increases every year, the need to digitize your brand guide becomes more and more relevant. According to Statista, online advertising spending is estimated to reach overwhelmingly high funds in the future. “It was calculated that the digital advertising spending worldwide amounted to 521.02 billion U.S. dollars in 2021….

Optimize Brand Delivery with a Digital Brand Guide

Optimize Brand Delivery with a Digital Brand Guide

What is brand delivery? Brand delivery is giving the consumers what they expect from your brand. Consumers can expect quality leather products if a brand promises to deliver quality leather products, not cheap plastic substitutes. A brand that promises vegan, ecologically aware products, for example, but delivers products that contain non-vegan ingredients or ingredients that…