Clear guidelines are important for brand consistency, which in turn gives a plethora of benefits in return. Keeping a clear set of rules on how every aspect of a brand is to be used will eliminate possible confusion and inconsistencies…
Guidelines for your brand go by a few similar names but essentially mean mostly the same thing. A brand book is a document containing all the information about brand identity and how to represent it, much like an instruction manual.…
What is brand delivery? Brand delivery is giving the consumers what they expect from your brand. Consumers can expect quality leather products if a brand promises to deliver quality leather products, not cheap plastic substitutes. A brand that promises vegan,…
The days become shorter, the air gets colder, pumpkins appear on doorsteps, and suddenly kids roam the streets in creepy masks. You know this season and you recognize its behavior. You know its brand consistency. As the familiar brands of…
PDFs have been the standard for brand guidelines for quite some time now, but using them can be very tedious. PDF is a static file, which means it is mostly copied and shared between coworkers and agencies from email to…