In today’s fiercely competitive market, brand management is crucial for business success. It’s the strategic process of shaping your brand’s identity, message, and perception to stand out and resonate with your target audience. You can build trust, inspire loyalty, and…
The tweeting of Twitter’s iconic bird logo went silent on the 23rd of July, 2023, when the new owner of the social media platform, Elon Musk, decided to rebrand it to a simple X. This move has sprouted many conflicting…
In the world of branding, a unique tone of voice can make all the difference. It has the power to captivate audiences, establish a brand’s identity, and create a lasting impact. Let’s explore how three global giants – Nike, Coca-Cola,…
Defining and understanding brand tone of voice is crucial in today’s world of marketing, and it’s particularly essential for ad agencies. As ad agencies work on behalf of their clients to create effective advertising campaigns, they must be well-versed in…
As an ad agency, it is critical to ensure that your social media channels are in line with your client’s brand identity. The internet has become a vast and diverse ecosystem, and social media channels are where your clients can…
As the importance of a digital presence increases every year, the need to digitize your brand guide becomes more and more relevant. According to Statista, online advertising spending is estimated to reach overwhelmingly high funds in the future. “It was…
Clear guidelines are important for brand consistency, which in turn gives a plethora of benefits in return. Keeping a clear set of rules on how every aspect of a brand is to be used will eliminate possible confusion and inconsistencies…
Guidelines for your brand go by a few similar names but essentially mean mostly the same thing. A brand book is a document containing all the information about brand identity and how to represent it, much like an instruction manual.…
What is brand delivery? Brand delivery is giving the consumers what they expect from your brand. Consumers can expect quality leather products if a brand promises to deliver quality leather products, not cheap plastic substitutes. A brand that promises vegan,…
The days become shorter, the air gets colder, pumpkins appear on doorsteps, and suddenly kids roam the streets in creepy masks. You know this season and you recognize its behavior. You know its brand consistency. As the familiar brands of…