Category Blog post

The Importance of Brand Tone of Voice for Ad Agencies

Defining and understanding brand tone of voice is crucial in today’s world of marketing, and it’s particularly essential for ad agencies. As ad agencies work on behalf of their clients to create effective advertising campaigns, they must be well-versed in…

Why it is Time to Digitize Your Brand Guide

digitize brand guide

As the importance of a digital presence increases every year, the need to digitize your brand guide becomes more and more relevant. According to Statista, online advertising spending is estimated to reach overwhelmingly high funds in the future. “It was…

The Do’s and Don’ts of Brand Guidelines

do's and don'ts brand guidelines

Clear guidelines are important for brand consistency, which in turn gives a plethora of benefits in return. Keeping a clear set of rules on how every aspect of a brand is to be used will eliminate possible confusion and inconsistencies…

Optimize Brand Delivery with a Digital Brand Guide

branding

What is brand delivery? Brand delivery is giving the consumers what they expect from your brand. Consumers can expect quality leather products if a brand promises to deliver quality leather products, not cheap plastic substitutes. A brand that promises vegan,…

Brand Consistency and Chilling Inconsistencies

halloween brand consistency

The days become shorter, the air gets colder, pumpkins appear on doorsteps, and suddenly kids roam the streets in creepy masks. You know this season and you recognize its behavior. You know its brand consistency. As the familiar brands of…