Category Blog post

The Do’s and Don’ts of Brand Guidelines

do's and don'ts brand guidelines

Clear guidelines are important for brand consistency, which in turn gives a plethora of benefits in return. Keeping a clear set of rules on how every aspect of a brand is to be used will eliminate possible confusion and inconsistencies…

Optimize brand delivery with a digital brand guide


What is brand delivery? Brand delivery is giving the consumers what they expect from your brand. Consumers can expect quality leather products if a brand promises to deliver quality leather products, not cheap plastic substitutes. A brand that promises vegan,…

Brand consistency and chilling inconsistencies

halloween brand consistency

The days become shorter, the air gets colder, pumpkins appear on doorsteps, and suddenly kids roam the streets in creepy masks. You know this season and you recognize its behavior. You know its brand consistency. As the familiar brands of…